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Design Problem 4 :
Less is More
- In keeping with
the less-is-more idea, choose an industrial object, animal, or plant,
and, using black and white only, design it in its entirety by simplifying
its physical characteristics into flat negative and positive shapes.
- Crop the original
design you created for step 1, but retain its readability.
- Drastically crop
the design you created for step 1, to the point where recognizability
is no longer a factor -- abstract shapes are the main concern.
- Choosing one of
the designs from steps 1, 2, or 3, execute the chosen design in reverse-field
-- all black areas become white, all white areas become black, for both
subject and background.
- Execute the chosen
design using black and white plus one additional color.
- Execute the chosen
design in full color.
Analysis: Creating
a simple black-and-white graphic image is a complex design procedure that
is fertile ground for experimentation. However, the primary intention
of this problem is to move past this point and introduce other design
options, which are created by altering the initial design and lie in the
realm of the reductive approach.
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