LIS 385T.6 Spring 2001




 

Design Problem 4 : Less is More

  1. In keeping with the less-is-more idea, choose an industrial object, animal, or plant, and, using black and white only, design it in its entirety by simplifying its physical characteristics into flat negative and positive shapes.
  2. Crop the original design you created for step 1, but retain its readability.
  3. Drastically crop the design you created for step 1, to the point where recognizability is no longer a factor -- abstract shapes are the main concern.
  4. Choosing one of the designs from steps 1, 2, or 3, execute the chosen design in reverse-field -- all black areas become white, all white areas become black, for both subject and background.
  5. Execute the chosen design using black and white plus one additional color.
  6. Execute the chosen design in full color.

Analysis: Creating a simple black-and-white graphic image is a complex design procedure that is fertile ground for experimentation. However, the primary intention of this problem is to move past this point and introduce other design options, which are created by altering the initial design and lie in the realm of the reductive approach.



giraffe in positive and negative shapes



giraffe in abstract shapes




giraffe in black, white, and 1 color




close up of giraffe



giraffe inverse black and white


giraffe full color

 

 

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