LIS 385T.6 Spring 2001
Same eye. different feel?
DUE DATE: 4/4
Has this course changed
the way you look at your environment? Your insight into why and how messages
(TV commercial, billboard ads, packages, web, etc.) are presented? In
what ways are you changed?
I catch myself reacting to the function of everyday things almost regularly.
If I can't figure out how the object is suppose to function right away
I take a second look at it and sometimes think "bad design".
This has happened with the microwave at my job, doors, and websites. I
definitely look at webpages with a new eye. I think "why did they
put this here?" "Why did they use this heading as a link?"
"What is the point of using that color instead of this one?"
I've noticed how imaging is a tool that most companies use in their advertisements. For example, Calvin Klein ads use pictures of Natalie Wood and Marilyn Monroe to try to convey this sense of All American beauty and classic style. Imaging gets advertisements noticed. It is a way to say something in pictures and to convey a feel of the company that is often times beyond words. It is a very powerful tool I've noticed.
My sense of aesthetics has changes somewhat. I enjoy simple, lots of white space, grid layouts, and consistent colors. "Keep it simple" is my new motto.
I think often about
good color combinations now. I want to create a whole new webpage this
summer and I think often about what colors I will use. I've enjoyed the
illustrations of J Otto Siebold (http://www.jotto.com)
for years and I'm starting to realize that so much of his genius is in
his color choices. He seems to do it so effortlessly, a little orange,
lime green, royal blue, and yellow- viola! I plan on putting these new
perspectives to use.